I truly love their flours which is all I will use for my Artisan breads. I am so thrilled to share with you the taste of exceptional quality one finds with King Arthur's products.
"Here at King Arthur Flour, we believe “value” still refers to the worth of something, not how cheap it is. So while our flour may cost a little bit more than some of the other brands you see on supermarket shelves, we know it’s a good value, because you get what you pay for: the consistent performance of King Arthur Flour yields exceptional results whenever you invest your time and ingredients in baking.
All flour is not created equal. King Arthur Flour is subject to the most precise specifications in the milling industry, and the resulting purity and consistent performance has made it the trusted flour of baking enthusiasts and professionals for over 200 years. We put that care into our products because we believe you deserve exceptional results, every time you bake.
We believe it’s best to offer pure, natural flour free of unnecessary chemicals that may be hazardous to your health. In particular, we avoid adding any bleaching chemicals – such as benzoyl peroxide, commonly found in acne treatment products – as well as potassium bromate, a suspected carcinogen banned in Europe in California.
What’s more, we back our superior flour with a host of resources developed from our more than two centuries of baking experience."